Rinat Aruh is the co-founder of award winning design and strategy firm, aruliden. With her non-traditional approach to design and brands, Rinat has led industry-provoking projects for companies that include PUMA, BMW Group, Microsoft, Lacoste and Motorola Solutions. Rinat’s passion lies in introducing design into early education as a process for problem solving. In 2007, Rinat began collaborating with The School at Columbia and in 2010 the studio introduced Tools at Schools, a non profit designed to introduce students and faculty to the value of design thinking as a creative problem solving tool.
-- watch Rinat's talk "Interjecting Design in Early Education" at (co)lab summit 2013
-- watch more videos on Tools at Schools